Tommy Hilfiger personifies the American dream because he really did make his own way from rags to riches. His message to his customers is that they too should believe in their dreams and in their ability to make them come true. The hallmark colors of Tommy Hilfiger are the all-American red, white and blue. Hilfiger stands for a revival of the college-style. This is not only reflected in his clothing collections, but also in Tommy Hilfiger watches. These embody a classic, timeless style with few frills and decorations.